Thursday, June 23, 2011

Toyota Commercial Cinematic

At Firstborn I had the opportunity to develop a commercial pitch for Toyota's concept vehicles. Below you can find a link to my cinematic, a render of my concept for the record player, and a couple of the value studies I sketched in order to convey the mood and style the cinematography would have aimed to achieve.

Two cars meet in a surreal, futuristic world and begin showing off. We discover their racetracks are in fact DJ turntables. When the DJ turns on the records, the cars switch into high gear.


Conceptual Render:

Value Studies:

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